John Doe Denomination

Luther at the Movies has a great post on a article in The Christian Post, removing the denomination from the church name. 

You can read Luther’s comments HERE

And the Article HERE

One point that is not made in this article, but which I believe plays a
role in this trend, is the license it gives to senior clergy to bend
the church’s doctrinal commitments to his will (in some cases, to her
will). And so adherence to confessions and a through-line of serious
theology is now reduced to the burden of promoting and protecting a
“brand.”

“I think people are tired of brand,” Pickney commented. “I think
they’re looking for the authentic thing. They’re looking for Jesus, for
the authentic gospel, an experience with God, and they don’t really
care what label it’s under.”

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